Informa Connect - Social Media Strategy


Informa Connect, a division of Informa plc, is a specialist in content-driven events and digital communities that allow professionals to meet, connect, learn, and share knowledge. Informa Connect operates major branded events in Global Finance, Life Sciences, Construction & Real Estate, Restaurant & Hospitality, and in a number of other specialist markets and connects communities online year-round.

The Special Event - 2020 - Mandalay Bay Convention Center, Las Vegas, Nevada - Mar 9-12, 2020

The Special Event Conference and Tradeshow - Link

TSE brings together over 4,000 event industry professionals from around the world including sporting event planners, caterers designing social events, wedding specialists, producers of corporate meetings, creators of extraordinary extravaganzas and more.

Managed Channels: Linkedin, Facebook, Twitter, Instagram

  • Increased account engagements by 3,500% - 21,500 engagements

  • Increased comments by 4,100% - 1,100 comments

  • Increased new account followers by 12.2% - 29,700 followers

  • Increased total social media reach by 162% - reached 2,034,033 accounts

  • Revamped conference's Pinterest account, resulting in an audience reach of 1.62+ million accounts and generated 2.58+ million impressions (organic social)

MUFSO - 2020 - Sheraton Denver Downtown Hotel, Denver, Colorado - Oct 14-16, 2019

MUFSO (Multi-Unit Foodservice Operators) Conference - Link

MUFSO brings together the restaurant industry's top leaders, innovators, experts, and change-makers for 2 ½ days of high-caliber educational content laser-focused on the restaurant business.

Managed Channels: Linkedin, Facebook, Twitter, Instagram

  • Increased account engagements by 1,800% - 3,100 engagements

  • Increased engagements per post by 222%

  • Increased likes by 1,900% - 2,900 likes

  • Increased account followers 16.5% - 3,600 followers

Content Creation / Graphic Design

Social Media Graphics - LinkThe Marketing Analytics and Data Science conference is an inaugural conference that demonstrates how to deploy data science and analytics to drive business forward, and address the burning challenges in big data.

Social Media Graphics - Link

The Marketing Analytics and Data Science conference is an inaugural conference that demonstrates how to deploy data science and analytics to drive business forward, and address the burning challenges in big data.

Social Media Graphics - Link

Greenbuild is the world's largest conference and expo dedicated to green building.

Social Media Graphics - LinkFUSE: Design & Culture // Brand Identity & Packaging is a conference that focuses on brand strategy, brand identity, and design.

Social Media Graphics - Link

FUSE: Design & Culture // Brand Identity & Packaging is a conference that focuses on brand strategy, brand identity, and design.